Advertising
workX by Sodexo
During Corona's peak, Sodexo WORKX developed a platform for employers to support their staff with working from home. For this platform, I worked on the developing of the sales presentation with the accompanying strategy, logo, look & feel and photography.
Project: workX by Sodexo
Work: strategy, logo, visuals, photography
Collaboration: vandeReclame, Sodexo
NATO social media
HOW COOL! In a team of five people we had the opportunity to work with the NATO. The briefing is classified, but I can share a little idea we created for their social media.
It is important to tell the stories of the NATO. The biggest aim on social media are the millennials. To trigger this group strong visuals are key. So we created, a 360 image that in first blink is shocking. When you open the photo you can see that the NATO is just around the corner with their support.
Project: NATO social media / Belgian Advertising School
Work: strategy, concept, visuals
Collaboration: Cleo Gelade, Martijn Beckers, Thomas Rubens,
Jan Nagels
RSC Anderlecht / Ketjesclub
The Ketjesclub is the youngest supporters group of RSC Anderlecht. It is for children from the age of 4 to 12 years old. It is the place where the kids go on adventures and have the opportunity to meet their heroes. Together they share one big passion: cheering for RSCA. We created a new tone of voice based on research we did with the children, parents and RSCA.
Project: Ketjesclub redesign look & feel and strategy
Work: research, strategy, logo, character design, posters, social
Collaboration: RSC Anderlecht, Josse De Leener, Martijn Beckers,
Mélanie MoralesMorales, Cleo Geladé, Deirdre De Raymaeker,
Margot Vollens, Simon Van Backlé
Reis van de Radijs - Natuurstad
Together with Natuurstad we have developed a mini comic. The comic is made for children to explain the cycle of the GFE+T in a visual way. The 'Reis van de Radijs' is now a standard part of the Natuurstad education plan.
Project: Reis van de Radijs
Work: illustration, concept
Collaboration: Natuurstad, vandeReclame
GOUDHAAN
Every year the students of the Belgian Advertising School organise a kick-ass project. In the year #1617 I was a proud co-founder of the pop-up agency Goudhaan. We founded Goudhaan, a pop-up agency dedicated to bringing its clients all that their heart desires. We go for gold.
That’s why we teamed up with men and women of the golden age who left their mark on the advertising world. A pop-agency that unites young talent with golden ideas. Gives its clients the unique possibility of benefiting from the strenghts of two generations all at once.
Project: Goudhaan pop-agency
Work: strategy, research, art-direction
Application
To apply for the Belgian Advertising School, we were asked to pitch ourselves with a 3-minute-long and 3-slide-long presentation. I thought: “let’s do something different”. After a bit of brainstorming, I made this video. And it worked.
Project: Application Belgian Ad School
Work: concept, shooting, editing