Product Design
Restyling
At Utrecht University, the students, together with Sodexo, want to take the food plan to a higher level. Therefore Future Food Lab has been developed to handle food as circularly as possible.
Via vandeReclame I developed the style (logo, signing, decoration, etc.) for this platform from scratch.
Project: Future Food Lab
Work: concept, visuals, prototyping
Collaboration: vandeReclame, UU, Sodexo
Etos display
Together with Impact Displays, I took care of the rebranding of drugstore chain Etos. More specifically, I redesigned the in-store make-up displays, as research suggested that it would drastically improve the customer image of the brand.
I based my design on the bright spots of the existing design, customer-centred insights, the new brand DNA and the display construction.
Project: Graduation project IPO
Work: strategy, research, 3D modeling, concept, visuals, prototyping
Collaboration: Impact Displays
Minor Engineering
Innovation and Design
This project was commissioned by Erasmus MC and children’s hospital Sophia. I cooperated with Frits van der Bas, Jan Okkerse and Hogeschool Rotterdam.
Because of confidentiality agreements
Project: Minor ''Schone handen aan de couveuse''
Work: strategy, research, 3D modeling, concept, visuals, prototyping
Collaboration: Frits van de Bas, Jan Okkerse
SeDia
The company EasyLiving produces special devices and product for people with physical disabilities. I was asked to help them with the redesign of their shower chair.
EasyLiving’s previous shower chair had assembly problems and the materials deteriorated quickly. The new design is easier in assembling as it consists of fewer parts, its materials are more durable and the chair can now be used single-handedly.
Project: Elderly shower chair
Work: strategy, research, 3D modeling, concept, visuals, prototyping
Vitrum
Verkerk Groep is a modern electrical engineering company that is specialised in electro-technical services. In their product line for nursing homes, they offer a portable alarm transmitter. Unfortunately, the users had some complaints about the user-friendliness of the old device.
With the help of the company and the users, I developed Vitrum. Thanks to the user-centred design, the new device is guaranteed to improve the safety of its users.
Project: Elderly shower chair
Work: strategy, research, 3D modeling, concept, visuals, prototyping
