A bit about me
I’m Flora. I was born in December 1991 in Schiedam, The Netherlands.
So, what will you eat today? What do you like? Why is that packaging yellow? And why does a chair have the shape it does? I like to observe different sides of people, products and nature. It fascinates me how things are crafted in their own peculiar way. There’s always a reason why things are the way they are.
As Daniel Kahneman once proved, 95% of our decisions are made on an emotional level. I want to figure out how those feelings work. I want to capture them. And above all, I want to combine those emotions with functionality.
Curriculum Vitae
Education
2016-2017 Belgian Advertising School at Thomas More Mechelen / Postgraduate
2010-2014 Bachelor of Industrial Product Design at Hogeschool Rotterdam / EAS - Engineering & Applied Sciences
2009-2010 HAVO Spieringshoek Schiedam / HAVO profile NG & NT
2004-2009 VWO Spieringshoek Schiedam / profile NG & NT
Work Experience
2023- Graphic Designer at Ontwerpwerk
2019- C-founder and creator at FRONTBACK
2019-2023 Creation signing Manifestations at Dutch Design Week
2018-2022 Graphic Designer at vandeReclame
2017-2017 6 weeks Co-founder and art director at pop-up agency Goudhaan
2016-2017 Intern for 5 months at Happiness Brussels / Concept provider and art director
2014-2016 School assistant Lifestyle and Multimedia Lentiz Geuzen College
2014 Intern for 5 months at Impact Displays (graduation internship)
2014 Development information signs for Waterberging Schieveste Schiedam
2014 Adobe Photoshop teacher at the Lentiz Geuzen College L&M
2012-2013 Intern for 5 months at BOO | Ben Oostrum Ontwerp (3rd year internship)
2011 Development public art Zamenhof tunnel Schiedam
2010-2013 Math tutoring on Lentiz Geuzen College
Skills
Photoshop, Illustrator, Indesign, Final Cut Pro, After Effects, Solidworks, Figma, Pro-create, UI-UX, Elements, Webflow